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Campaign Materials

Campaign Materials and Resources

You or your organization can make a difference in people’s lives by spreading the word about Blue Button in your community.

The Office of the National Coordinator for Health IT, part of the US Department of Health and Human Services, has developed creative assets and other collateral materials that discuss the importance of people taking control of their health by getting and using their electronic health information, and using the Blue Button symbol as one way to do this. Available assets include 60-second and 30-second PSA videos, web banner ads, print ads, and fact sheets.

General Terms for Using Campaign Materials and Resources

No further permission is required to reproduce or reprint the information in whole or in part. However, organizations that reproduce ONC information should cite the Office of the National Coordinator for Health IT; U.S. Department of Health and Human Services as the source. This applies to printed, digital media and other documents posted on the ONC website. Furthermore, we ask that no changes be made in the content of the material, and that the material not be used in any way that could give rise to the appearance of endorsement or solicitation on behalf of the Department of Health and Human Services, the Office of the National Coordinator for Health IT, or the U.S. government. Finally we ask that organizations become Blue Button Pledge members before using the Blue Button campaign materials. Organizations can learn more about the Blue Button Pledge Program and take the pledge by going to healthit.gov/pledge.

The name “Blue Button,” the Blue Button logo, the Blue Button Combined Logo, and the slogan, "Download My Data" are registered service marks of the U.S. Department of Health and Human Services. You are free to use these Service Marks consistent with the guidelines for usage which is explained here.

If you have a question regarding use of the Blue Button Consumer PSA, please send an e-mail to BlueButton@hhs.gov.

Click here to access the campaign materials and resources.