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Campaign Materials

About ONC’s Blue Button PSA Campaign

Below, you can learn the basics of Blue Button, the background about ONC’s PSA campaign, and more information about who we’re trying to reach.

Blue Button: A National Symbol

On the simplest level, the Blue Button is a literal “button” appearing on many websites to indicate a place for patients and trusted caregivers to get their health information electronically from doctors, hospitals, other health care providers such as pharmacies and nursing homes, and insurers. But Blue Button also represents something bigger: it symbolizes a larger movement towards a better, more transparent and patient-centered healthcare system in which patients and healthcare providers leverage information and tools to participate as equal partners in achieving better health outcomes.

The goals of this broader movement are simple, but transformative:

  • Make it easier for people to access their health information electronically.
  • Make it easier for people to use that health information to achieve better results and feel more in control of their health.

ONC’s Blue Button PSA Campaign

In pursuit of these goals, the Office of the National Coordinator for Health Information Technology (ONC), part of the U.S. Department of Health and Human Services (HHS), and supporting organizations from the Blue Button Pledge Program are sponsoring a national campaign to promote Blue Button®. The campaign’s immediate goals are twofold:

  • Increase awareness among the public about the power of having electronic access to vital health information at their fingertips.
  • Empower people with a way to get started finding out what information is already available to them electronically.

Ultimately, we want to empower all Americans to have secure, online access to their personal health information so it’s available when and where it’s needed.

The centerpiece of the Blue Button campaign is the Blue Button Connector, a web site now available to help consumers find out which providers —such as doctors, hospitals, pharmacies, labs, and others — offer electronic access to their health information online, and what applications and services exist to help people make use of that information.

Who We’re Trying to Reach

The campaign materials are targeted at three core segments of the population:

  1. Caregivers
  2. Cancer patients and survivors
  3. Senior citizens 65+ with chronic conditions (Medicare beneficiaries)

The campaign revolves around a key question that many of us ask when interacting with the health care system: Why can’t I get information and manage my health records online, the way I do with all the other important personal information in my life, like personal financial information?

The creative assets made available through this campaign emphasize two key messages:

  • People have the legal right to get an electronic copy of their health record if the records are kept electronically
  • “Blue Button” is a symbol that lets consumers know they can get their health records electronically from health care providers, payers and others.

We encourage consumers, consumer organizations, employers, providers, provider organizations, developers, advocacy groups and other entities and influential individuals with broad social networks to get involved in helping to spread the word to patients and providers across the country: promoting Blue Button as a brand or symbol empowering Americans with electronic access to their vital health information so they are able to participate more fully in their own care. Your organization may now use the materials we have made available to spread the word about Blue Button however, ONC other federal agencies and several notable private sector organizations will be pushing a coordinated Blue Button Campaign in fall 2014 to coincide with National Preparedness Month, National Health IT Week and the 2014 Consumer Health IT Summit. If you would like to be a part of this effort, please contact us at BlueButton@HHS.gov.